Australian Power & Gas lacked a coherent brand identity, and consistent consistent look & feel. No assets existed to be used on collateral.
Bring the brand to life by focusing on the CEO as the brand hero & the internal team as it's ambassadors, representing the company & it's values. Create an identity that is personal, engaging & warm.
- Brand identity & development
- Create consistent style for all marketing collateral
- Manage all projects from concept to final artwork
- Print & digital applications
- Welcome Book
- Letter suite
- Email styling
- Branded sales collateral
Industry wide lack of engagement from customers. They don't care about energy or who provided it, many being unsure which retailer they were with. They didn't understand the significance of energy in their everyday lives.
Refresh the customer welcome collateral, to dramatise the emotional benefit of power. Create a moment in which a customer would stop to think about how important power is to them.
- Worked with external Executive
Creative Director & Illustrator
- Art direction, design & layout
- Typesetting & finished art
- A5 Welcome Booklet
- C5 Envelope