Fictional fashion event that would be held during fashion week. Every asset for the project would require development from scratch. The project outcome was required to be all encompassing for the proposed event.
Full suite event branding & promotion concept.
At the time, a significant trend in fashion and graphics was heavily focused on texture and layering. The "Disarray" identity and the graphics produced were derived from this trend.
• Art direction & design
• Image composition
• Photography – in-studio & external site
• Mockups & artwork
• Event guide
• Press ad
• Website layout
• Wine label