Launch of two new services, insurance and phone & internet. Needed to make customers aware of these product offerings and collect data on renewal dates of their current plans.
Create a DM to be delivered to the entire customer base with a high value competition to encourage customers to provide us with their renewal dates.
Follow up eDM campaign to all respondants, promoting insurance and phone & internet when their renewals dates were due.
• Art direction, design & layout
• Image sourcing & colour correction
• Finished art
• Set up & send out using Mailchimp
• DM to 400,000 customers
• eDM suite
• Web banners
• Online entry web page